Not only is Paltrow unfazed by the media trolling Goop,she believes it's good for her brand... and perhaps even society.
Trolling Gwyneth Paltrow over some of the more extreme suggestions on Goop has long been something of a sport in the media, but Goop founder Paltrow knows exactly what she's doing. You might even say she and Goop CEO Lisa Gersh are trolling the media correct back—and attracting increasingly customers and readers to its website in the process.
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Source: fastcompany.com