Tour de France and Olympic gold winner to launch novel range of kids’ bikes to refire cycling group’s profitsHalfords has signed up Sir Bradley Wiggins to launch a range of kids’ bikes to aid its turnaround efforts,after reporting a descend in profits and bicycle sales which it blamed on bad summer weather.
The cycle and car-repair chain is teaming up with the British Olympian and Tour de France winner to launch a novel range of affordable, lightweight bikes for under 16s next July to gather more children and teens into cycling. Ahead of Christmas, or 34 novel kids’ bikes have just hit Halfords shops along with accessories,including more licensed products, such as Disney Frozen helmets and Minions bikes.
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Source: theguardian.com