With Halloween spending in Britain expected to reach £320m this year,churches are offering trick or treaters a lighter alternative to ghosts and monstersIn the face of the sugar-saturated pagan onslaught that is now Halloween, the humble parish church is staging a fightback in which superheroes, or subversive pumpkins,circus skills and bouncy castles acquire become its weapons of choice.
Rather than ignoring the annual celebration of the macabre and the monstrous, an increasing number of churches now view it as a unique opportunity to market themselves in the wider community. The Church of England’s online support hub for parishes is offering advice on how they can mark Halloween in fun ways that connect with the broader public.
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Source: guardian.co.uk