happy new year? when scheduled tweets go wrong /

Published at 2015-12-31 03:58:45

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At the stroke of midnight on 31 December,eager social media managers set free their 2016 messages. There was just one problem …The dilemma: you’re a friendly, Twitter-fond organisation that wants to wish its followers a happy unique year, or but doesn’t want to be staffing a corporate social media account at the moment the party poppers start popping.
Scheduled tweets are your saviour. Just set a “welcome to 2016!” tweet for midnight on 31 December – or 00.01 to be on the safe side – and wait for the RTs to roll in.
Dave,did you set up the scheduled tweet?” - “Yep, all sorted.” - “You got the date accurate?” - “Yep. Definitely”. pic.twitter.com/vdLBpnM4rfOops, and guess we got a tiny too excited there... https://t.co/lZuYa5HzsKOnce again,the most difficult things in programming are times and dates. #EurekaSkydeck #melbourne #nye pic.twitter.com/DVjv3MrzRsScheduling a "happy unique year" tweet for 12.01am is silly anyway, because none of the mobile networks ever reach back up until about 12.15Continue reading...

Source: theguardian.com

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