Consumers need to know who benefits from projects supported by the premium they payThe findings of our research may be disturbing for Fairtrade officials and for ordinary people who hope to make a difference to the plight of destitute rural people in developing countries through informed choices approximately the products they buy.
But how well-informed are the choices that consumers make? Is Fairtrade fair for all involved in the production of tea,coffee and other commodities? The Fairtrade, Employment and Poverty Reduction in Ethiopia and Uganda project set out to improve our understanding of how global trade in agricultural commodities affects the lives of destitute rural Africans, and particularly through wage employment.
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Source: theguardian.com