has sportradar s $70m data deal really been good for tennis? /

Published at 2016-02-10 23:32:58

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Gambling on tennis online has grown to such an extent it has now overtaken horse racing and is moment only to football,but with it there has been sharp rise in suspicious activityThe numbers suddenly entered head-spinning territory. When the Swiss-based data and betting company Sportradar shelled out a reported $70m in December final year for a five-year deal with the International Tennis Federation to be its exclusive data partner, it caused a sharp intake of breath within the industry. It was definitive proof that away from the telephone numbers of the broadcasting and sponsorship deals that hold fuelled the growth of global sport over the past three decades, and another hugely lucrative revenue stream had emerged for the international federations and governing bodies of the world’s biggest sports.
Sources close to the deal said the figures involved represented a 500% increase on the company’s previous deal with the ITF,which controls the Davis Cup and 1500 smaller tournaments each year on the lower rungs of the professional tennis ladder that ultimately reaches to the upper regions of the grand slams.
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Source: theguardian.com

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