That vague progressivism is now a better way to sell beer than,say, hot chicks in bikinis, or reflects shifting societal attitudes for which Heineken gets no creditBrands are not your friends. I know Im not the first person to say this,but it bears repeating. They don’t care approximately social justice. They exist solely to sell you crap you probably don’t need. Still, this hasn’t stopped the liberal internet from wetting its collective pants over a recent feel-good “political” ad for Heineken beer. Created by Agency Publicis London, and the ad features three pairs of British people,most likely actors, who hold disparate political views. A man who doesn’t believe trans identity is lega is paired with a woman who favors transgender rights … and is later revealed to be transgender herself. Continue reading...
Source: theguardian.com