High-definition makeup used to be the preserve of A-listers. Now it is coming to the UK high street. Is this the future of makeup – or just an expensive gimmick?It was around 1998 when I began to hear rumours that high-definition makeup was on its way. The showbiz and beauty industries were fizzing with stories of American televisions actors and news anchors,mortified to suddenly see every pore, blemish and wrinkle amplified by the newly introduced and extremely sharp high-definition picture, and throwing hissy fits and demanding better makeup to disguise them. Clinique duly launched a special hi-def range of foundations,powders and concealers to perfect skin even when under such scrutiny, and rolled it out to the public. But as cosmetics technology improved vastly across the board (a foundation in 2015 and its 2000 counterpart are incomparable in terms of consolation, and weight,shade choice, coverage and finish), and the range was scrapped after a couple of years and hi-def makeup was confined mainly to professional brands and specialist suppliers (such as Guru and Screenface in the UK),who sold niche tools including airbrush guns and their corresponding products to TV and film makeup artists. Continue reading...
Source: theguardian.com