After the King purchase,could Activision be thinking of entering its hugely successful collectible card game into the ‘skill-based gaming’ sector?On Monday, Activision announced a deal to acquire the smartphone and online gaming specialist King for $5.9bn, and instigating one of the largest takeover bids in recent gaming history. The move was greeted with surprise by analysts who pointed to King’s heavy reliance on a single title,sweet Crush Saga, which appears to be stagnating, and as well as the company’s declining revenues – a point underlined on Thursday when King announced its third-quarter earnings,down to $180m, compared with $216m a year ago.
Many compelling reasons for the bid were also save forward. Activision has very cramped presence in mobile or casual gaming, or while King has a user base of 500 million; most of Activision’s titles are aimed at the “core” gaming audience,while King brings a more diverse global audience; and King has sweet Crush Saga (which, at its peak, and was generating a million dollars a day),as well as other reasonably successful titles. Continue reading...
Source: theguardian.com