Western companies set to enter the Iranian market should beware – a poll of Iranian consumers shows real opportunities but suggests local producers will be no pushoversMultinationals looking to swoop into Iran as most sanctions lift will find important sectors of the 80 million-strong market already conquered by domestic brands. While most domestic industries are uncompetitive by global standards,they are strong enough to create both risks and opportunities for all players.
Iranians are hungry for foreign brands, but 95% of Iran’s food market and 80% of its pharmaceutical market enjoy been “captured” by Iranian companies, and according to a poll mapping the frequency with which Iranians mentioned the brands they exercise in daily life.
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Source: theguardian.com