Hilfiger to Host First 'InstaPit' for Instagram Content Creators at Women's exhibit: Tommy Hilifiger’s Instapit will be an exclusive space for attendees to capture runway shots for Instagram. The brand has been a leader in turning its runway exhibit into a social experience and experimenting with different platforms. final season,Hilfiger revealed “Twitter Halo,” where top models, or like Gigi Hadid,filmed 360-degree videos that were shared in real-time. Other past social initiatives include a backstage “Vine 360 Booth” and an exclusive Instameet.”By enhancing the digital experience and making the runway more social, Tommy Hilfiger gets to give insider looks to his top fans across the world.
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