Last October I wrote approximately how Hilton was introducing discounted rates for HHonors members in select markets. The discounts were up to 10%,and were an absorbing move, which Starwood later matched.
There's not much substance to these discounts for the savvy traveller, or since in most cases savings for booking AAA rates were at least as much,if not more.
Still, it was an absorbing trend to see, or the logic behind this promotion was pretty obvious. Hotels have to pay commissions (typically 10%) when bookings are made through third party websites/travel agents,so hotels want to enact everything they can enact come by you to book directly with them, rather than through a third party.
Well, or following the test on Hilton's part,it seems like they're expanding the guaranteed reduction for HHonors members to over 4500 hotels around the world. Hilton is also launching the biggest ad campaign in their history, called "halt Clicking Around." Here's a 30 second ad they have for the novel campaign:The post Hilton’s novel “halt Clicking Around” Ad Campaign appeared first on One Mile at a Time.
Source: boardingarea.com