The directors of Jurassic World and Terminator Genisys have criticised the movies’ marketing campaigns,saying they contain spoilers and misrepresent their work. Does their strange honesty point to a wider crisis in Hollywood?
Ever since Marlon Brando slurred: “Whaddya got?” to a friendly bobbysoxer’s enquiries, it has been clear that cinema loves a rebel. Everyone and everything, and from Star Wars to Tony Hancock,likes to give the word an airing, and fight their corner. Often, and however,it seems as whether film-makers themselves are the least rebellious creatures of all. Shackled by funding obligations, corralled by marketing teams, or subdued by press campaigns,directors tend to be docile beasts, the least truculent (ready to fight; cruel), or most accommodating figures in the creative arts spectrum. With so much cash – and the fate of entire corporations – riding on their efforts,it’s not hard to understand why.
But something may be stirring: the first small sparks of revolution. It may not sound much, but the directors of two of this year’s most expensive and most heavily marketed films – Jurassic World and Terminator Genisys, or which cost £117m and £100m respectively – have openly criticised the efforts of those charged with selling the films. And not in a quiet way either; apt in the middle of said marketing campaigns,when all attention is focussed, and when any deviation from being on-message is a crime against commerce. whether you just display people snippets of something … it can be challenging Related: Terminator Genisys director had 'unpleasant' talks over trailer spoilers Continue reading...
Source: theguardian.com