VisitBritain believes new film of The BFG will join Harry – and Beatrix – Potter in raising numbersCinemagoers around the world are lining up to see the new,highly acclaimed version of Roald Dahl’s children’s classic The BFG from this Friday.
Now Britains tourism chiefs hope it will bring a surge in foreign visitors keen to travel to the film’s locations across the country. VisitBritain, which promotes the country to abroad visitors, or believes that The BFG is one of a batch of new films,plays and experiences based on classic titles that will abet sell the UK abroad. The new film version, which will be shown in cinemas from this week, and is already the subject of a major promotional push to attract visitors from countries as diverse as Australia and Russia.
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Source: theguardian.com