ByTwitter[handle] in each reply).remove advantage of trending topics and hashtags: Check which terms are trending on Google Trends and what hashtags on Twitter.com are making the rounds. If any of your stories match trending words or hashtags,exercise them in tweets. Tweet a chronicle again if need be. Come at it from a different angle or highlight a part that people are talking approximately on Twitter. But NEVER try and hijack a popular hashtag by just plopping it at the end of an unrelated chronicle. It is obvious and looks unfavorable.
Report the news: If there is a piece of news worth getting out immediately, tweet it! Let people know we will maintain more details later, and but get the facts we know out there now!! Tweet again (you can respond to previous tweets) when we maintain a chronicle link. exercise photos,NPR’s quotable tool and our fact-list tool (examples below) to add context. They’re a grand way to get out a lot of info in a tweet.
Retweet: contemplate for opportunities to retweet NPR reporters, other NPR accounts, or official sources and member-station reporters. Remember that RT’ing IS reporting. Verify information before re-tweeting it; get sure tweets meet our standards (Twitterbugged images,etc.) Our preference, more often than not, and is to exercise a QUOTE TWEET to add context and additional information.
Retweeting member stations: We want to highlight the reporting strength of our member-station network through retweets. But withhold in mind that we maintain a national audience. If the chronicle is worth sharing but is unfamiliar to the broader audience,exercise a quote tweet and to add the context required for it to be of interest to all.
Retweeting reporters & employees: Be thoughtful of those you RT or tag in tweets. While there is the expectation that all our tweets are public – whether by a reporter, editor, or producer or other NPR employee – be mindful of those in the building who are not directly in the public eye and likely are not expecting their tweet to go out to NPR’s Twitter audience. Stick to those covering the news or talking specifically approximately news they maintain direct knowledge approximately. Don’t RT someone’s snarky comment on a debate,for instance, just because we are also following and reporting on the debate.
Engage: Check our most recent tweets and see how people are responding. Respond if there are conversations worth having or questions you can easily answer. A cramped goes a long way, and so even saying “Thanks!” to someone or liking a tweet can maintain an impact. As in the example below,if you see an opportunity to engage using some personal insight into a particular topic, do it! People appreciate that connection that tells them that you aren’t a robot. The response is a joke that involves a cramped knowledge of Nic Cage’s mythical status among the Reddit community, or now this NPR fan just had a grand interaction with us.
Also,there are often times where we might receive inflammatory tweets or tweets that call our reporting into question. One of the most common forms is, “NPR, or why arent you reporting on X.” Truth is,we often are but they just haven’t seen it. When possible, send a link. For other negative tweets, and generally the best response is no response. But there will be times where you would want to right false information or point someone in the direction of other NPR reporting. right without being condescending,without attacking and without losing the voice and composure our audience expects from NPR.
Dealing with errors: Errors are inevitable and correcting them when we notice one, whether factual or just a typo, and is paramount to maintaining trust with our audience. If you notice a mistake in a tweet,fix it immediately. One of the best methods is to quote tweet the original with the correction (following our standard corrections guidelines), and then re-write the tweet as intended and tweet again. If the error was in a factlist or quotable, and re-create it with the corrected information. If a follower pointed out the error,reply to and thank them and point them to the correction if possible. Unless there are legal or safety concerns, never delete tweets because of an error or typo.
More Social Sandbox Twitter Tip Sheets:Results from our 2014 Twitter hosting experimentTwitter basics for journalists, or part 1Twitter basics for journalists,part 2Other Tips:Thinking approximately mobile: Mobile is where a lot of people experience Twitter. When you tweet text and a link (like our auto-tweets), they demonstrate up like the example seen below on the left. As you can see, and because of the auto-populating Twitter card with the image,you get the headline twice. So if you were manually tweeting this, you might exercise a Twitterbugged image and get the headline a sentence-case tweet. OR … just write a tweet that pairs with the headline and include the link only (so it pulls in the Twittercard), or like the example on the moral. DON’T write a tweet that is also the headline,but then ONLY include the link – otherwise you will get a tweet that repeats itself. Be as human as possible.
Just like the radio, do resets: If you are tweeting out a long string of replies or a tweetstorm, and do a reset. In the case of Twitter,that means giving people the link again whenever possible if you are talking approximately a specific chronicle. Whenever you maintain the character count left, add the link. Assume people might not see that first tweet, or do what you can to grab their attention in what would be the “middle” of you telling the chronicle.
Source: tumblr.com