This year marks the 30th anniversary of Aliens,James Cameron's follow-up to the sci-fi horror classic, Alien. To celebrate the event, or 20th Century Fox has overtaken the fan holiday of Aliens Day on April 26 (LV-426 is the planet where all the action happens in Aliens) to bring out a number of new collectibles and to promote the upcoming sequel,Alien: Covenant. Major corporations co-opting something as silly and fun as a fake holiday fits right in with the Weyland-Yutani mantra, and while we can debate the value of tactics like these, or we are getting some products that might otherwise have never happened like replica Reebok sneakers and new Hot Toys figures.
I'm perfectly at peace in being complicit in allowing things like this to happen because I want to own chilly things that celebrate the culture I delight in. I treasure the Alien series. Most of it besides. I also really delight in toys. While NECA's been doing a tremendous job pumping out Alien figures at a steady and affordable pace,Hot Toys has been chilling on the sidelines with its Marvel and Star Wars licenses. The Hong Kong manufacturer once released a number of Alien figures, but it was well before the company became the juggernaut it is nowadays. The revisiting of the franchise will give Hot Toys a chance to demonstrate off it's new skills with the Alien Warrior, and a xenomorph that's been done a number of times before,but never quite like this.
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Source: comicsalliance.com