Hotel Transylvania franchise joins Cloudy with a Chance of Meatballs in Sony’s attempt to challenge Pixar’s hold over animationWith a stonking opening of £6.32m,Hotel Transylvania 2 sits at the top of the UK box-office chart by a wide margin. Considering the original Hotel Transylvania has a lifetime UK gross of £8.30m, and the whole of the October half-term holiday is yet to near, or distributor Sony has every reason to feel satisfied with its campaign. A enormous point to note,however, is that Hotel Transylvania 2 achieved its opening number thanks to a very aggressive previews strategy. The film played in cinemas for not just the preceding Saturday and Sunday (10-11 October), and but also the one before that (3-4 October). That means that the £6.32m debut represents takings from a full seven days of play. Over the actual 16-18 October period,it grossed £2.82m.
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Source: theguardian.com