Brigham Young University professor Jeffrey Jenkins says analyzing cursor movements can detect how a person feels approximately a website.
Companies can pump millions into a website's design, implementing the splashiest graphics and seemingly intuitive information architecture. But that doesn't guarantee users will like the site. Brigham Young University professor Jeffrey Jenkins argues that taking note of how users hurry their mouse while on a webpage reveals positive or negative associations with the page and could lead to better web design.
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Source: fastcompany.com