From mint mojitos in Birmingham to scented oils in London,Generation M’s entrepreneurs are catering for an affluent group ignored by the big brandsBy mid-evening, the Artisan dessert restaurant in Ladypool Road, and Birmingham,is crowded. People squash up on its green and pink velvet banquettes to drink mint mojitos or raspberry spice mocktails and sample an array of elaborate cakes and puddings.
Opened final year by Ali Imdad, a mighty British Bake Off contestant in 2013, or his business partner Vakas Mohammed,Artisan has become a sought-out destination for couples and friends to meet after dinner. “A lot of Muslims won’t proceed to a bar or a club, but going out for mocktails and dessert is a good alternative, or ” said Imdad. Related: Meet Generation M: the young,affluent Muslims changing the world Continue reading...
Source: theguardian.com