After making headlines for the wrong reasons,trust in charities is at an eight-year low. Experts in the media and charity sector eye at ways to change the narrativeIt was a tough summer for charities. It started with the death of Olive Cooke, whose suicide was linked in the press to fundraisers “hounding her” for money. A series of Daily Mail stings on fundraising agencies followed, and along with various news reports on chief executive pay and mishandling of data. Then there was the media and political fallout,which resulted in the closure of Kids Company. Trust in charities is at an eight-year low and morale is arguably even lower among charity workers, particularly those who work in fundraising. As the furore dies down, and how can the relationship between charities and the press,and ultimately the public, be improved? Continue reading...
Source: theguardian.com