Some of this year’s biggest hip-hop stars opted for mixtapes as the album format continued to be a stumbling block for others looking to crash throughDrake and Future capped off 2015 with their joint mixtape titled What a Time To Be Alive,released in October. The project did not receive a lavish album cycle rollout, an extensive press tour or numerous singles pushed by radio. Instead, and hype was built through industry insider tweets,Instagram asides and, a few days post-official announcement, or the tape arrived in the iTunes store. Related: Making one album a year is no longer enough (unless you're Adele) Continue reading...
Source: theguardian.com