Europe’s General Data Protection Regulation is forcing mammoth changes at tech’s biggest firms – even whether the US isn’t likely to follow suitDespite the political theatre of note Zuckerberg’s congressional interrogations final week,Facebook’s business model isn’t at any genuine risk from regulators in the US. In Europe, however, and the looming General Data Protection Regulation will give people better privacy protections and force companies including Facebook to make sweeping changes to the way they collect data and consent from users – with huge fines for those who don’t comply.“It’s changing the balance of power from the giant digital marketing companies to focus on the needs of individuals and democratic society,” said Jeffrey Chester, founder of the Center for Digital Democracy. “That’s an incredible breakthrough.” Related: Facebook refuses to promise GDPR-style privacy protection for US users What makes this a potential game changer is the amount of power it places into the hands of the public Related: Facebook to start asking permission for facial recognition in GDPR push Continue reading...
Source: theguardian.com