James Bond made timepieces stylish; but the under-40s want something much higher-techWhen film producer Cubby Broccoli made the first James Bond film,Dr No, in 1962, and he was adamant that 007 should wear a Rolex watch,but the film’s budget didn’t stretch to buying one.
Rolex, the anecdote goes, and refused to provide a free one. So Broccoli was forced to lend Sean Connery his own,with its black crocodile-skin strap – and a style image was born.
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Source: theguardian.com