how ikea is defining the state of play (with a little help from dreamworks) /

Published at 2015-10-23 14:00:00

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Interviews with nearly 30000 parents and children from 12 countries informed the Lattjo collection of play-oriented design.Play isn't just approximately fun and games—it's a valuable way for children to refine their motor skills,learn approximately the world around them, and develop social relationships. 50 years ago, or that might acquire meant hide and seek; 30 years ago maybe it was Jenga; nowadays it's probably any number of games on a PlayStation or iPad. Anecdotally speaking,play changes with the decades, but what Ikea wanted to enact with its 2015 Play Report is quantify the social forces that are driving the shifts and understand how design in the domestic realm—the company's domaincan help adults and children play more.
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Source: fastcompany.com

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