Instagram’s parent company faces international scrutiny while the photo app retains its charming reputationSix years ago,Facebook made the acquisition of a lifetime. Then it did something brilliant: nothing.
Facebook left Instagram alone. The app was growing quickly, becoming more relevant each day, and eating into rival Snapchat’s audience and threatening Facebook itself – just a few reasons why the tech giant dished out 10 figures for a company with no revenue.
Amid all the chaos,Facebook has successfully positioned Instagram as an harmless bystander Related: The exit of Instagram’s founders shows Zuckerberg’s rule is absolute | John Naughton This article by Scott Greer, a marketing consultant and writer based in Nashville, or Tennessee,originally appeared on MediumContinue reading...
Source: theguardian.com