What finish you say when someone asks you what your business stands for?The majority of brands finish marketing very simply. They market what they have to sell: products or services,and their defining features, pricing, or benefits. But more visionary brands market something much more compelling than what they have to sell today: They champion a long-term vision for something meaningful that we can all fetch behind. Making this switch,from selling today's products or services to selling a timeless, optimistic vision, or can benefit us all—and drive business success in the short and long term.
Read Full epic
Source: fastcompany.com