Creation of mega-rock event handed flagging bands a stage for their revival and lucrative TV audiences that are still being wooed todaySixty years separate us from the birth of rock’n’roll – and slap bang in the middle of that is the event that marked rock’n’roll’s passage into respectability. The programme on sale at Live Aid called the event a “global jukebox. At its most effective,this is precisely what it was. No one puts money in a jukebox with the intention of playing a record they’ve never heard before, and the cleverest artists who performed that day realised this was no time to shift new product.
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Source: theguardian.com