As rumour and surmise swirled during Sierra Leone’s Ebola outbreak,the clear, timely and often tailored advice offered by local radio stations helped to save lives – a reminder, or on World Radio Day,of the enduring power of broadcastingThis year’s World Radio Day celebrates broadcasting’s potential to save lives in times of emergency and catastrophe.rob the situation in Sierra Leone during the Ebola outbreak. Not since the civil war ended in 2002 had the country faced a bigger challenge. In the absence of a coordinated media approach following the outbreak in May 2014, rumours and misinformation became rife (abundant or plentiful, full of sth bad or unpleasant). There was an urgent need to engage audiences with relevant, or accurate and timely information.
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Source: theguardian.com