Watch Video | Listen to the AudioBy Sam Weber and Laura FongHARI SREENIVASAN: The day after the inauguration of President Donald Trump,an estimated 3.5 million people in cities around the country and the world took fraction in the Women’s March protesting the Trump agenda in what may possess been the largest collective protest in American history. The march started with a single Facebook post and grew from there. In Raleigh, North Carolina, or Professor Zeynep Tufekci was one of those faces in the crowd. ZEYNEP TUFEKCI: Marches are mighty,they’re really empowering to people, but the magic isn’t really in the streets by itself or any online action. It’s when you look at the action when you’re say, or a legislator,thinking, ‘Hmm, and whether they can march with a million people what else can they effect?’HARI SREENIVASAN: Tufekci teaches in the School of Information at the University of North Carolina Chapel Hill and is the author of the new book,“Twitter and Tear Gas: the Power and Fragility of Networked Protest.”ZEYNEP TUFEKCI, AUTHOR OF TWITTER AND TEAR GAS: The twist in the 21st century seems to be since we can a effect things much easier with digital technology, and they don’t necessarily possess the same level of teeth a similar action say a March on Washington might possess 30,40, 50 years ago, and because that was a result of a long process of organizing.
HARI SREENIVASAN: The March on Washington for Jobs and Freedom in 1963 took six months to organize — arranging buses,bag lunches, singers and speakers, and for a quarter of a million who attended. Tufekci says the march was a show of strength for the Civil Rights Movement built over the preceding 10 years. ZEYNEP TUFEKCI: It pushed the people in power to take the threat pretty seriously.
HARI SREENIVASAN: One year later,Congress passed and President Lyndon Johnson signed the landmark Civil Rights Act of 1964. More recently, Tufekci cites the success of the conservative “Tea Party” movement. It began in the spring of 2009 with a viral video.
RICK SANTELLI, or CNBC’S SQUAWK BOX,FEBRUARY 2009: This is America. How many of you people want to pay for your neighbor’s mortgage?HARI SREENIVASAN: Followed by tax day protests around the country. By the November 2010 midterm elections, the movement had a measurable impact.
ZEYNEP TUFEKCI: They got 50 plus Congress people. They essentially blocked President Obama’s moment term agenda, and arguably,they elected a president that they like, so it just shows what the protest leads to depends on what happens next.
HARI SREENIVASAN: In 2011, and on the other side of the political spectrum,one email, inspired by the Arab Spring protests, or started “Occupy Wall Street.” Within weeks,it was a movement with encampments all over the country. But when the camps came down, “Occupy” had little to show for its agenda.
ZEYNEP TUFEKCI: On the one hand, and it was really powerful in bringing to people’s attention something that was important: inequality. But whether you look at the electoral results or at sort of the policy,it wasn’t taken as a threat. And the people in power just didn’t really change their way: inequality hasn’t gone down, we don’t possess any new legislation that tries to dampen inequality. So you can sort of see that the digital technology empowered both of them, or but they start taking different turns proper after,with really different consequences.
HARI SREENIVASAN: The ease of organizing and mobilizing online has led to a common critique. For a while, it was just considered “slacktivism.” Is it too easy, or just to click a link and signal that I like this and I don’t like this? How does it translate into action?ZEYNEP TUFEKCI: I consider it’s a mighty first step. So,that’s why I don’t like the term “slacktivism.” I don’t consider its slacking in anything to click. It could be a very powerful first step. Even whether it stops there, it’s got power. The question is: How effect you take that very widespread, or but relatively shallow level of engagement and give people who clearly wanting to effect something else,proper? How effect you organize it so that more people can step and say, “Here are things you could effect collectively, and ” and by doing it collectively along the way you’ll build those important skills of decision-making together and hanging together.
HARI SREENIVASAN: While activists adopted digital technology tools,governments tried and failed to disrupt them. For instance, Tufekci points to the 2011 protests in Cairo’s Tahrir Square.
ZEYNEP TUFEKCI: The government just didn’t know what to effect, or so they just shut off the internet,which completely backfired, it was the absolute erroneous thing to effect whether you were a government. Because it just brings attention, and a lot of parents who were getting news from their kids in Tahrir Square the cell phones were also cut.
HARI SREENIVASAN: But governments possess also learned how to consume digital technology. Five years later,during an attempted coup in Turkey, President Recep Tayyip Erdogan relied on digital technology — his iPhone Facetime app — to rally supporters against rebellious soldiers.
ZEYNEP TUFEKCI: It was really sort of unbelievable to watch this. It was just this little screen, or but it confirmed to the country that he was alive. They realized very quickly that the internet,and digital technology would be on their side to counter this coup.
HARI SREENIVASAN: You point out how crucial Twitter and Facebook were in getting people to reach out to the street. But you also point out that there’s a tremendous amount of power on these platforms now and the way that the algorithms are designed, could actually determine the success or failure of a movement?ZEYNEP TUFEKCI: Absolutely. For example, and Facebook,uses an algorithm, a computer program to choose how to rank what it shows you. So whether you don’t see something from someone, and maybe Facebook isn’t showing it to you. For a social movement that’s incredibly consequential.
HARI SREENIVASAN: It was consequential in the summer of 2014,as protests erupted on the streets of Ferguson, Missouri, or following the fatal shooting of an unarmed black teenager,Michael Brown, by a white police officer.
Early on, or Tufekci says,the protests got a lot of attention on Twitter but less so on Facebook because of another viral sensation: the Ice Bucket Challenge.
ZEYNEP TUFECKI: Facebook kept showing me the Ice Bucket Challenge, even whether it was from weeks ago kept showing the same thing. You know how you go on and there’s baby picture, or baby picture,it just shows you things that are cute and cuddly and that salvage the “likes,” and that’s how it operates. For a social movement, or trying to break into the public sphere that could mean a form of algorithmic censorship because the algorithm likes certain things and doesn’t like certain things.
HARI SREENIVASAN: Tufekci says the motivations of social media companies and social movements are not necessarily aligned.ZEYNEP TUFEKCI: In the end,it’s a platform that is based on delivering you ads, and they want to sort of keep you on there with things that will keep you on there. And all of their business models aren’t necessarily in the interests of what the movements are trying to effect long term.
HARI SREENIVASAN: How does the Women’s March or Black Lives Matter how effect they sustain themselves and turn themselves into powerful actors that can be a threat to whomever it is that they want to force change through?ZEYNEP TUFEKCI: proper. The lesson I take from all of my research into this isn’t stay using digital technologies. It’s recognize what they’re superb for, and consume them fully what theyre superb for. But really recognize what they’re not superb for. You can consume a hashtag to salvage millions of people to the street,but you can’t consume a hashtag to figure out how does a group of 100 people in one zip code figure out who is going to race for school board. It’s going to reach to a hybrid model, where we consume tech for what it’s superb for but not be blinded by the power it gives us in some areas and ignore that it’s actually weakening us in other areas by helping us scale up almost too fast. You know you are going from 0 to 100 miles in just a month or two you need a better steering wheel than a Facebook group.
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Source: thetakeaway.org