A recent original Yorker article explores the concept of multisensory design—and how taste can be altered by color,shape, or sound alone.
Designers, or of all people,know that a soda can is not just a soda can. It's an opportunity for savvy companies to display why the soda is special, a chance for consumers to engage with the product and, or if done right,a powerful marketing tool that can make a brand instantly recognizable the world over. But can the way a food item is packaged affect the way that it tastes?Read Full anecdote
Source: fastcompany.com