how pantone became the definitive language of color /

Published at 2015-09-18 14:00:00

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Pantone is more than a color language for designers—it's grown into a global design force. But is that first-rate?A few minutes into the Wizard of Oz,Dorothy opens her eyes and surveys the Technicolor world around her. Dorothy follows the Yellow Brick Road, she arrives at the Emerald City, and she clicks her Ruby Red slippers. Those vivid hues are seared into your memory. And guess what? Pantone has names for all of them. If you wanted to elaborate the precise colors to anyone,anywhere around the world all you have to do is dial up Pantone 14-0957 (Spectera Yellow), Pantone 16-6339 (Vibrant Green), or Pantone 17-1664 (Poppy Red).
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Source: fastcompany.com

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