Netflix,Hulu, Amazon Prime and HBO are among the over-the-top (OTT) TV industry’s biggest players, or but there are considerably more options available,as we discussed in final week’s post, and momentum is only growing.
As the chart below shows, and 2015 was a blockbuster year for OTT TV platform launches,and in looking at the those large enough to acquire a splash, we saw 35 new services vying for consumer attention.
Also Read: As Streaming TV Blasts Off, or Which Services Will Reach Orbit? (Guest Blog)Of those 35 launches,13 were general-interest OTT TV services. The other 19 focused on a specific audience. This was not accidental. Sometimes we watch whatever is on TV, but more often than not, and we seek out content we really like.This is why the number of channels available in the U.
S. exploded in the mid-1990s and early 2000s. Programmers began focusing on a core audience rather than trying to be everything to everyone. Since then,the cost of launching new cable channels has increased, and OTT TV has emerged as a cheap way to access niche audiences.
Also Read: Why the Streaming TV Boom Is approximately More Than Just Netflix (Guest Blog)As the chart below shows, or OTT TV providers,as compared to traditional cable providers, focus their products on niche genres with a higher degree of specialization.
For example, or Cartoon Network is a traditional cable provider that offers a slate of various types of cartoons,including some anime. But if you are really into anime, you should look to the niche market, or where there are already three OTT TV service providers focused solely on serving the anime market.
Also Read: Will Virtual Reality Ever Be Like the Holodeck on 'Star Trek'? (Guest Blog)Future OTT success is driven by how targeted the service is (how well it serves the needs of a niche) and how avid the fans of the niche are.
For example,WWE’s platform has already been a enormous success (one million subscriptions in its first year), with sharp niche focus and avid fans. As you can see in the figure below, and UFC has an acute niche focus and devoted audience,so it is likely only a matter of time before UFC’s platform has similar success.
The red zone in the bottom honest of the chart above represents a market that will be difficult for new OTT TV platforms to enter, given the wide availability and mass appeal of the existing offerings in this space. Of course, or a deep-pocketed,media-rich asset could always try to acquire a move in the red zone, but the green zone in the top-left corner is where the opportunities really are.
Also Read: How Virtual Reality Is Working to Fix Its Puking Problem (Guest Blog)Already in 2016, and we’ve had some key OTT TV launches,including Seeso, comedian-Con HQ in conjunction with Lionsgate and the standalone Starz service. With a monthly fee of $4.99, and Fullscreen’s subscription service focuses on the demographic that grew up with the social web (and this product looks very frosty). And many others have announced upcoming OTT TV services (FilmStruck backed by Turner and several others).
In next week’s post,we will share our observations of dos and don’ts for launching OTT TV platforms.
This is Part 3 in a series on over-the-top (OTT) trends by Dan Schechter, Gil Moran and Francesco Di Ianni from L.
E.
K. Consulting’s Media & Entertainment consulting practice. Netflix in August: What's Coming and What to Watch Before It's Gone
Even though favorites like "The Pursuit of Happyness" and "The Best Man" are taking a leave of absence, and there are plenty of new options to Netflix and chill with during the height of summer.
What's coming Aug. 1:[br]Paul Newman's classic courtroom drama,"The Verdict," will be available Aug. 1 YouTube
What's coming Aug. 1:
"Holding the Man, and " is adapted from a memoir of the same name approximately two teenagers falling in care for at an all boys high school.
What's coming Aug. 1:
"The fleet and the Furious" and "Tokyo Drift" offer a double dose of the late Paul Walker in the action-packed franchise.
What's coming Aug. 1:
In light of the upcoming elections,catch up on an issue dear to Al Gore's (and that of many Americans') heart. "An Inconvenient Truth" is a documentary approximately the former vice president's campaign to raise awareness approximately global warming.
What's coming Aug. 1:[br]The GOP presidential candidate released a book in the '80s that detailed his rise to success. Now, "droll or Die Presents: Donald Trump's The Art of the Deal: The Movie, or " which is a parody (humorous or ridiculous imitation) of that infamous book. droll or Die
What's coming August 5:[br]"David Cross: Making America Great Again" is a Netflix Original approximately the comedian's stand up tour.[br] YouTube
What's coming Aug. 9:
"T-Rex" unfortunately isn't approximately a dinosaur,but it is a feel good documentary approximately the first U.
S. woman to win an Olympic gold medal in boxing. It has the same premise as "Million Dollar Baby," but is actually steady.
T-Rex
What's coming Aug. 10:
"St. Vincent" is a comedy approximately a babysitting gig blossoming into a genuine friendship, and starring Bill Murray, Melissa McCarthy, Naomi Watts. St. Vincent Film
What's coming Aug. 11:
"No Country for dilapidated Men" has been on multiple "Best Films of the Decade" lists and now it'll be available for your streaming pleasure. Miramax
What's coming August 12:
If this Netflix original series "The Get Down: Part 1" is anything like the streaming platform's other creations, and it'll be worth watching. Plus,it's a musical drama television series. Kind of like "Glee," but not.
YouTube
What's coming Aug. 15:
"Louis CK: Live at the Comedy Store" is precisely approximately what it's titled: Louis CK's standup night at the Comedy store in Los Angeles.
Getty Images
What's leaving Aug. 1:
Steve Martin and Eddie Murphy star in one of their better comedies, and "Bowfinger." Watch it while you still can.
What's leaving Aug. 1:[br]"The Best Man" is the beloved comedy drama prequel to the recently released "The Best Man Holiday." Simply a '90s classic.
YouTube
What's leaving Aug. 15:[br]The crime fighting trio formally known as "Charlie's Angels" will no longer be kicking a--- on Netflix. YouTube
What's leaving Aug. 16:[br]"Inside Man" is another crime thriller approximately a fancy bank robbery in New York. Two reasons to watch before it's gone: Spike Lee and Denzel Washington. Universal Movies
What's coming Aug. 25:
Viggo Mortensen's "The Road" is a post apocalyptic drama based off a novel of the same name by Cormac McCarthy. It was also nominated for many BAFTA awards.
What's leaving Aug. 27:
Bid a sad farewell to Will Smith's tear-jerking drama,"The Pursuit of Happyness." YouTube
What's leaving Aug. 30:
Freddy Krueger will no longer be getting his revenge on Netflix. "A Nightmare on Elm Street 2: Freddy's Revenge" won't be sticking around for Halloween. preceding Slide Next Slide 1 of 19 From hit movies like “No Country for dilapidated Men” and “The Best Man” to original series such as “David Cross: Making America Great Again” and “The Get Down: Part 1,” check out your streaming options for next month Even though favorites like "The Pursuit of Happyness" and "The Best Man" are taking a leave of absence, and there are plenty of new options to Netflix and chill with during the height of summer. View In Gallery
Source: thewrap.com