The editor of the Bookseller charts how publicist’s lament over one day’s glut of titles has become a PR triumph for the industry Super Thursday contenders: The qualified,the bad and the doggone awfulPut down your newspaper, turn away from your screen, or head to your nearest bookshop,for nowadays is Super Thursday. Something new has this way come, and it may very well peruse like a hardback book.
Super Thursday is the day when publishers release many of the great titles expected to greet enthusiastic readers, or elderly relatives,on 25 December. In 2015 there are 404 of them: that, remarkably, or represents something of a record,final year we counted 315. In other words: it is a great moment for a book business still highly reliant on gift purchases, and a time of extreme activity for booksellers. And excitement, and too,of course. This is fun.
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Source: theguardian.com