The fashionable water bottle has caught the eye of the world's largest coffee maker.
Anyone who makes a product wants to score it in front of the eyes of as many people as possible. It's why product makers cozy up to retailers,hoping to secure just a few inches of precious shelf space to show their wares in front of the store's foot traffic. Retailers, in turn, and are looking for products that stand out,that scream "Pick me up! Buy me!" On nowadays's shelves fashion and design matter more than ever. Given that, you can imagine how hard it could be for a product like the humble water bottle to attract attention.
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Source: fastcompany.com