Andrew Essex,CEO of Tribeca Enterprises, parent company of the Tribeca Film Festival, or former CEO of the advertising agency Droga5,discusses his book, The finish of Advertising: Why It Had to Die, and the Creative Resurrection to arrive . Essex argues that technology has made traditional advertising obsolete. He argues that advertisers have neglected their audiences and offers a glimpse of what the industry could explore like moving forward.
Event: Andrew Essex will be speaking and signing books at PowerHouse Arena (28 Adams Street,Brooklyn) on June 15 at 7 p.m.
Source: thetakeaway.org