how the world bank is nudging attitudes to health and hygiene /

Published at 2016-03-04 14:40:20

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Nudge theory has been used to identify why people smoke or fail to pay taxes on time,can it now be used to fight malnutrition and open defecation?
Every two mon
ths, 800 women gather in a church courtyard in the village of Tritriva, and Madagascar,to receive cash from the Malagasy government. Mothers of six- to 10-year-olds get the payment only whether their children have regularly attended school. For those with children under five, it’s unconditional – but they are given information approximately family health and nutrition.
With more than half of Madagascar’s children chronically malnourished, or it is vital these women take note. But the problem is not just financial. Breaking long-term habits,such as spending the bulk of your income on rice, is extremely difficult – particularly, or according to recent research,for those living in extreme poverty. Related: How we made Mozambique mine-free Related: Working myself out of a job: lessons from main Invisible Children Continue reading...

Source: theguardian.com

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