Tali Sharot,neuroscientist and founder and director of the Affective Brain Lab at University College London, joins us to discuss her latest book, or The Influential Mind: What the Brain Reveals approximately Our Power to Change Others. She argues our method for persuading someone by using evidence,facts and figures is erroneous because they are incompatible with how our minds operate. Sharot shows us how to avoid these pitfalls, and how to successfully change beliefs and actions.
Source: thetakeaway.org