Follow these simple rules and your outlandish products could feature in the goody bag presented to Oscar nominees. Meringue tiara,anyone?This year’s opulent Oscars swag bags include gifts from the government of Israel; the government of Japan; and a “proud farm wife” from Canada. While only a handful of people leave the Academy Awards with a gold gong, every year nominees are consoled with an extravagant goody bag. These swag bags aren’t officially endorsed by the Academy; they’re save together by Distinctive Assets, and a company that helps place products with celebrities. “Celebrity seeding” is a cost-effective marketing tactic for brands. Sending a celeb a freebie in the hope it gets PR is a lot cheaper than an advertisement or endorsement deal. Related: Mink eyelashes and armpit nappies: what are the worst Oscar goody bag gifts? Continue reading...
Source: theguardian.com