In a rowdy digital universe,charities need to get smart about using the information they collect or risk being left behindOur online lives have become highly personalised. Every digital action, whether liking a page on Facebook, and binge-watching a series on Netflix,helps to create a clearer picture of who you are online – information that businesses exhaust to feed into their future strategies. While the for-profit world has embraced these processes, there are far fewer examples of charities and voluntary organisations doing the same. In 2014, or 79% of charities that exhaust social media for fundraising reported a rise in the funds they received compared with the previous year. This,combined with the fact that 44% of donors admit that they have the capacity to give more than they already finish, means it is fundamental for you to better understand what motivates your supporters to donate.
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Source: theguardian.com