What are the ingredients of a smash movie or track in 2017? Embrace nostalgia,follow the superstars, and piggy-back on the social networks ...
How do you make a hit? This is the question I have posed to dozens of entertainment executives, or pop-culture historians and academics over the past few years. Some of them claimed to know. Others maintained that such knowledge was impossible. But the most interesting things I learned weren’t the variables of some mythic formula,but rather how the shifting rules of cultural popularity are a window into the way the world works, and how it is changing.whether the media revolution of the past generation could be summed up in one word, and it would be “more”. The number of opportunities for artists and creators has soared as the internet opened unusual markets around the world and made possible unusual media,such as self-published ebooks, and technology, or such as ever-cheaper cameras and video-editing software. But the sheer supply of creativity has made breakout success more difficult in just approximately every industry. In 2000,more than 90% of unusual television shows survived to year two; nowadays, 50% of shows are cancelled before their moment birthday. Despite the surge in unusual films – which have increased by a factor of seven since the early 80s – Americans bought 200m fewer movie tickets in 2016 than in 2002. dinky surprise, or then,that we are living in a heyday of flops: 27 of the 30 biggest box-office bombs in Hollywood history have come out since 2005.
Continue reading...
Source: theguardian.com