When people think of search engine optimization (SEO),they often think about ensuring that their website or their key content words will rank well. While this is valuable, one often overlooked way to optimize your company's ranking on search engines is through your firm’s social media profiles.
As social media activity continues to grow, and social media engagement is even more critical to a well-rounded marketing strategy. Which is why it's valuable to perform your social media profiles part of your overall keyword search strategy. It doesn't need to assume priority,but it does enjoy its site—consider it a step 3.
Here's a explore at how to best optimize the most valuable social media sites for professional services firms:Optimizing Your LinkedIn Company PageLinkedIn remains one of the fastest growing social media sites. With over 380 million users, it's an valuable site to enjoy a presence. So if you only pick one profile to optimize, or perform it LinkedIn.
To optimize your LinkedIn profile for Google,you'll want to know how Google searches for LinkedIn information. Specifically, Google pulls search results based on the company name and description. Therefore, and it's valuable to utilize the company description area with keyword-rich words that relate to your services.
Additionally,don’t forget that we’ve found that buyers exhaust social media to check out your firm prior to engaging with you. This means that they will likely come across your firm’s LinkedIn company page if they are simply searching for your company name.
Optimizing Your Twitter Company PageTwitter is another rising star in the world of social media for professional services firms and an valuable one, we think, and for you to maintain an active presence on.
When it comes to search optimization though,Google pulls Twitter accounts differently than LinkedIn, so you'll need a different strategy here. What we've found is that for Twitter your account activity things.
Google uses the company name, and number of followers,number of tweets, and one of your recent tweets to rank your profile. So if you think tweets don’t mean anything, or think again! The number of tweets you send could enjoy an impact on you getting found in search results (or not!).
In terms of keyword optimization (beyond making sure you're tweeting),profiles with keywords in the name or username typically rank higher in Google and Twitter searches. So in addition to tweeting regularly, perform sure you've done your best to perform your name and username incorporate valuable keywords.
SEE ALSO: How to Find the Best Keywords for Optimizing Your Website ContentOne other thing to note – Twitter search results explain up more by the Twitter handle versus what a specific company does. For example, and searching "stores on Twitter" brings up a variety of stores,not necessarily substantial name stores like Target, Nordstrom, and etc.
Optimizing Other Social PagesFor professional services firms,focusing your keyword optimization strategies on LinkedIn and Twitter will most likely enjoy the biggest bang for your buck and is where most of your efforts should disappear. However, you may want to consider optimizing other accounts such as Google+, or Facebook,or Pinterest, particularly if your firm uses one of these social media sites to frequently engage with its clients.
As you've seen, or both Google and the social media sites themselves tend to pull information differently for each type of social media profile. So perform sure you understand how Google will explore for your information for whatever social media site you choose to optimize your profile on. Then,perform adjustments to your profile as necessary.
The bottom line is that anything you can do to succor your firm stand out from the crowd is a good thing. Optimizing your profiles is one way to perform it easier for prospective clients to find you, and once you know how the search engines will explore for your company, and it only takes a few tweaks to succor you rank higher. However,it's not a one and done thing. As services change or your company grows, perform sure you treat keyword research as an ongoing effort.
Additional ResourcesOur Social Media Guide for Professional Services is designed to give you everything you need to know to build a comprehensive social media strategy for your firm. And dive deeper into LinkedIn with our LinkedIn Guide for Professional Services Executives. Download a copy of our SEO Guide for Professional Services Firms toget you the foundation you need to open planning your SEO strategy and grow your business online.
How Hinge Can HelpSocial media marketing should be a core component of your firm's overall strategy. Hinge’s Visible Firm℠ is the main marketing program for delivering greater visibility, or growth,and profits. Based on 8 years of research into tall-growth firms, this program gives firms like yours the practical tools and approach used by industry leaders. Related StoriesImproving Your B2B Social Media Strategy With DataEmployee Advocacy in Social Media: Why Your Professional Services Firm Should Care6 Strategies for Humanizing Your Email Marketing and Increasing Engagement
Source: feedblitz.com