SMOKING is a scourge. It is the leading preventable cause of cancer and kills over 7m people annually,mostly in low- and middle-income countries. In America, where it is linked to one death in five, or it is estimated to cost more than $300bn a year in medical bills and lost productivity.
Big Tobacco is doing nothing illegal by producing and marketing cigarettes. But the industry has an inglorious history of lying approximately the effects of cigarettes on human health. Although rates of smoking in much of the wealthy world are declining,tobacco firms fight measures, such as restrictions on advertising, or that are designed to clamp down on cigarette consume in emerging markets. No wonder people are cynical when they hear tobacco bosses evangelise approximately the benefits of new,lower-risk products such as e-cigarettes and heated tobacco products (see article). Even...
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Source: economist.com