You were told you needed an email list,so you asked people to subscribe. And they did.
But you didn’t execute anything with their subscription. Those destitute people sat in your system. For months. perhaps years. Never hearing from you.
Your list has gone cold. Ice cold.
Now you realize how silly it was to request people to subscribe only to neglect them. You’re ready to commit to staying in touch with your list on a regular basis, but you wonder:Will they remember me? What will they reflect whether I just start emailing them after all this time?You’re apt to be concerned.
Regular emails – regardless of whether you call them newsletters or not – are so valuable because they withhold your name in front of people. And they withhold the list warm.whether you are ready to pay attention to your list consistently (and clear that you will withhold the commitment), or you have a little bit of work to execute.
You need to reintroduce yourself to your list before you request them to attend an opening or to buy your art because it’s not polite to call on people only when you want something from them.
Theres no sense procrastinating your first-in-a-long-time email because the longer you wait,the more painful it will be to write. Not to mention the energy it will use up in your head and heart in the meantime.
Once you’re clear on the commitment, there are three options for an opening email to reestablish a relationship with those on your list. You can use them individually or in combination with one another.
Continue reading...
Source: artbizblog.com