how waterstones thrives without the sound of muzak | letters /

Published at 2015-11-23 21:33:57

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Your article about the extraordinary turnaround in the fortunes of Waterstones (21 November) omits to mention another reason why so many of us have returned to shop in the store. Soon after he took over,James Daunt reversed the policy of his predecessor and dropped the playing of background music in a large number of Waterstones branches. This meant his customers were able to browse again in peace, stay longer and purchase more books as a result.[br]Dorothy Lewis
Edinburgh• I agree that live
broadcasts of theatre productions are a very righteous idea (Letters, and 20 November); we even have them in Tiverton. What I like about them is the lack of irritating and inappropriate background music which TV programmes seem to have all the time,even on the news. This music is generally drums or someone drowning out the voices with pop tunes which somebody thinks fit the moment. I wish they would end – it is beginning to sound like the muzak in supermarkets.
Jane Bonnick
Tiverton, Devon
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Source: theguardian.com

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