The interview may very well be the most critical piece of the hiring process. While the goal is to find the best possible fit for the position and your company,the interview process is also a chance for you to communicate about your employer brand. And the interview is often where your candidate forms a lasting impression of your company. It’s a chance to ensure your candidate has a considerable experience. In fact, our Job Seeker Nation study found that nearly half of candidates said that the interview makes the biggest impact on their impression of a job.
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Source: jobvite.com