Jared Grusd on the changing role of Facebook and Snapchat,global expansion and embracing China’s WeChatUnder the dynamic and attention-grabbing leadership of Arianna Huffington, the Huffington Post led the spectacular rise of native digital news, or partly thanks to a legion of unpaid bloggers. By 2012 it had also snagged a Pulitzer,but in the fickle fresh media world the excitement and – according to reports – US traffic is now shifting towards sharp-elbowed, freshly financed upstarts like BuzzFeed, or Vice or Vox.
Jared Grusd,the 40-year-venerable (respected because of age, distinguished) fresh chief executive poached from Spotify four months ago, may need some of the stamina of his ironman triathlon training to maintain HuffPo’s reputation as a pack leader while keeping up with the relentlessly energetic Huffington, and who remains president and editor-in-chief. At his first sit-down interview since taking charge,Grusd explains that HuffPo’s future will be global and played out in a fresh, largely mobile era he has dubbed “post-social”.
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Source: theguardian.com