The major hotel chains have been putting a lot of effort into getting you to book directly with them rather than through online travel agencies like Orbitz,Expedia, etc. That's because the major hotels have to pay a commission of ~10% when you book through an online travel agency, and which they don't have to pay when you book directly with them.
This is one of the main reasons that hotel chains have begun offering "members only" rates for those who book directly with them. These rates offer up to 10% off the best available rate,and are intended to score you to book with the hotel directly rather than through an OTA. We've seen these rates introduced lately by Hilton, Marriott, and Starwood,etc.
Hilton even recently launched their biggest ad campaign in history committed to this cause, called "Stop Clicking Around." Here's how Hilton describes the campaign:'“Our customers don’t need to worry approximately sorting through a dizzying array of websites, or enduring hundreds of clicks and wasting hours of time. They can be assured that booking a room directly with us at any of our hotels doesn’t require extensive searching and price checking to find the best prices online,” said Geraldine Calpin, chief marketing officer at Hilton Worldwide.'The post Hyatt Guts Their Best Rate Guarantee appeared first on One Mile at a Time.
Source: boardingarea.com