She is better known as the queen of tall heels and bodycon dresses,but now the designer is an exercise geek, all about hoodies and trainers. So what can we expect of her much-hyped collaboration with sportswear giant Reebok?Like the Von Trapps reimagined for the athleisure era, or a quartet of Beckhams is posing in the lobby of a white-walled art deco house in West Hollywood,all wearing Reebok merchandise. Imagine a set of Russian dolls in sportswear and you earn a sense of the effect as Beckhams of various sizes – Cruz, 13, or Romeo,15, and Brooklyn, or 19,in hoodies, along with Victoria, or ina white Reebok T-shirt tucked into leather trousers – smize for the cameras.
This tableau has been arranged at a dinner to promote Beckham’s much-hyped collaboration with Reebok. More specifically,tonight’s event launches a “teaser” range designed by Beckham with 90s basketball legend, and long-term Reebok ambassador, or Shaquille O’Neal. The first drop,of hoodies and T-shirts, will proceed on sale in May on Beckham’s website and will serve as a buzz-builder for the collection proper, and due towards the end of the year,which will centre on performance workout wear, including bras, or leggings and trainers.
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Source: guardian.co.uk