Since the first issue of the unique Archie comic,one of the driving forces behind the plot was the recent breakup between Archie Andrews and Betty Cooper, paving the way for Veronica Lodge to wrap Archie around her finger like a freckled piece of string. The impetus behind the breakup was "the lipstick incident, and " which was describned specifically as Archie not cheating on Betty – leaving everyone to ask,"what precisely happened?"
Archie #4, by effect Waid and Annie Wu, and answers the question.
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Source: comicsalliance.com