In the Darwinian battle between media,an in-house, clever advertising agency could save the flailing businessI keep thinking about the existential jam of working for Time Inc in 2014, and as it gets alert to spin out of Time Warner,away from the safety of luxe cable assets, and relaunch itself as a lonely print enterprise.
The current state of print can be measured by Time Inc’s own emperor’s-novel-clothes-like insistence that it isn’t just – or isn’t really – a print company. It is now … fill in the empty with some baloney about platforms.
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Source: theguardian.com